3. Purposes of processing
The processing of information is intended, among other things, to enable network operators to improve the advertising distributed via the respective network. It should enable us, as operators of the social media pages, to receive statistics generated based on visits to our social media pages. This aims to manage the marketing of our activities. For example, this allows us to gain insight into the profiles of visitors who use our social media pages or applications, so we can provide them with more relevant content and develop features that may be of greater interest to them.
To better understand how we can achieve our goals with our social media page, demographic and geographic analyses are also created and made available to us based on the collected information. We can use this information, for example, to place targeted interest-based advertisements. However, we do not receive any direct knowledge of the visitor's identity. If visitors use social media services on multiple devices, data collection and evaluation can also take place across devices and platforms if they are registered visitors logged into their own profiles.
The visitor statistics created are transmitted to us exclusively in anonymised form. We do not have access to the underlying data.
Furthermore, we use our social media pages to communicate with our customers, interested parties, and users and to inform them about our services. In this context, we may receive further information, e.g. from user comments, private messages, or because you follow us or share our content. The processing is carried out solely for the purpose of communication and interaction with you.
